Passion
Craft that never settles, from charcoal filtration to oak ageing.
Est. 1862 · Santiago de Cuba
165 Years of Founder's Day
Passion & Heritage — the story behind the bat, the family and the toast that circles the world.
Heritage
Seven generations of family stewardship, one uncompromising standard.
Resilience
A house rebuilt after fire, quake and exile — and still toasting.
Our Heritage
1862
Santiago de Cuba
Don Facundo Bacardí Massó refines rum into something smooth, mellow and worthy of celebration.
1862
El Murciélago
Fruit bats in the rafters of the first distillery inspire the bat device — a symbol of good fortune and unity.
1936
A Family Abroad
The family spirit travels the world, carrying Cuban warmth into every glass it touches.
Today
Founder's Day
Every year the Bacardí family raises a glass together — 165 years of passion and heritage.
The family toast is happening right now.
Drop your pin on the world map and add your Founder's Toast.
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